Max grew up in the suburbs of Toronto, Canada and has since lived and worked across more than ten countries.

His career has moved through several eras of internet culture: from YouTube and e-commerce to creator marketing, crypto, artificial intelligence, and consumer technology.

Across every chapter the underlying work has stayed the same: understanding how ideas move through culture and why people believe in them.

These days, Max spends most of his time building 6/8, advising select founders, and exploring how AI will reshape creativity, identity, attention, and the structure of companies.

He is a relentless experimenter with ideas, always testing and building something new to understand it firsthand rather than from a distance.

Max previously built and scaled an emerging-technology marketing agency past seven figures in revenue, following earlier work on an NFT marketplace with an Animoca Brands ($5.9B valuation) portfolio company.

Today, he is building 6/8, a daily alignment platform designed to bring material ambition and inner clarity back into balance.

Alongside it he is fully immersed in AI: building products with it and advising founders on AI-native product and growth.

The question he keeps testing is where AI genuinely changes how a company is designed, rather than sitting on top as another feature.

Based between cultures. Building at the intersection of technology, media, and human transformation.

Real impact happens where creativity, strategy, and soul meet.

A meaningful life requires the development of two worlds.

Most people develop one and neglect the other. Some become outwardly successful but inwardly disconnected. Others endlessly seek meaning without translating it into disciplined action. 6/8 exists to close that gap.

Through daily wisdom, reflection, journaling, personalized guidance, and practical tools, the platform helps people return to clarity and live with greater intention.

It is a counter-algorithm for the soul: technology designed not to consume more of a person's life, but to return them to it.

Building is easier when the story and the system agree.

Max advises founders and teams at moments when their product, positioning, and distribution are no longer moving together.

• 01Build both worldsAmbition without inner alignment becomes self-abandonment. Spirituality without action becomes avoidance. A complete life requires both.
• 02Radical honestySeek the truth, then tell it. Say the accurate thing even when a softer version would be easier to live with.
• 03Live in the heart and the bodyAnalysis has its place, but the clearest signals arrive physically first. Trust what the body already knows.
• 04There is always a wayNo situation is closed. A constraint is a design problem, not a verdict, and the answer is usually one more attempt, one more angle, or one more person than most people are willing to look for.
• 05Relentless curiositySurrender to your curiosity rather than to your fear of rejection. Interest is a better compass than approval.
• 06Keep it unseriousIt is a game. Play is encouraged, and the best work usually arrives through it rather than around it.
• 07Go where life is happeningCulture cannot be fully understood from a distance. The best insights often come from entering unfamiliar cities, industries, communities, and conversations firsthand.
• 08Build for freedomFreedom is the actual objective: freedom of time, of attention, of movement, and of thought. Revenue, reach, and influence are only worth building to the extent they widen it, for himself and for the people the work reaches.
• 09Give form to what is within youA person's deepest convictions, imagination, and creative instinct should not stay hidden for the sake of acceptance. The work of a life is to understand what is trying to emerge through you, refine it, and give it a form that can be seen, felt, and shared.

• Human and machine symbiosis, and the next form of human intelligence.
• Consciousness, identity, and whether the mind can transcend biology.
• Life after labor, and where humans find purpose in an automated world.
• New cities, digital nations, and alternatives to traditional governance.
• Virtual worlds and the collapsing boundary between physical and digital reality.
• Singularity, longevity, and space exploration as the next stage of civilization.
• The future of spirituality in an increasingly technological world.
• The ownership of identity, data, reputation, and digital existence.
• How far health can be optimised by treating the body as a measurable system, using HRV and resting heart rate as daily signals for recovery, stress, and readiness.
• How technology can expand human freedom without eroding what makes us human.

Max loves to travel, and to spend real time inside new cultures and places rather than passing through them. Much of how he thinks about people, design, and ambition was formed on the road.

• Has stood at four wonders of the world: Chichén Itzá, the Colosseum, Machu Picchu, and Christ the Redeemer.
• Lived on a beach in Santa Marta, Colombia and hiked four days to the Lost City with no preparation, walking back into civilization to news of the first COVID lockdowns, then caught it himself and earned a five-star wanted level in real life (a GTA analogy).
• Climbed a volcano in Antigua, Guatemala, and lived on Lake Atitlán, learning yoga, meditation, and more.
• Sandboarded the dunes of the Huacachina Oasis in Peru.
• Competed in NASA's Space Apps Challenge on the main stage in Silicon Valley at nineteen.
• Walked into Paris Fashion Week as a journalist. He was not a journalist.
• Has celebrated New Year's Eve in a new country five years running, and is still going.
• Was in Buenos Aires for the 2022 World Cup final, watching Argentina win surrounded by the home crowd.

Books, films, and games are where Max draws most of his wisdom and inspiration for life, art, and creativity. Tap any spine to pull it off the shelf.

He also reads widely around ancient history, symbolism, and comparative wisdom traditions, evolutionary psychology, and biohacking and human performance.

Mostly science fiction, psychological thrillers, and action in Hollywood, with a touch of Bollywood cinema alongside them.

Worlds he grew up inside.

Max also works as an actor and storyteller. Appearances on Netflix in Suits and La Reina del Sur, with commercials in Walmart and GE Health.

Outside the work, his interests run to biohacking and human performance, photography, filmmaking, DJing, fitness, design, and spirituality.

Max takes on a limited number of advisory relationships, brand engagements, speaking opportunities, and creative collaborations. He works best with ambitious founders and teams building at the intersection of technology, culture, media, and human development.